External Cladding
Internal Lining
Ceilings
Eaves
Fascia
External Cladding
Internal Lining

Press Release
Brochure Library
Career Opportunities
Work Safe
 

To ease strain on RP forests
Fiber cement as wood alternative pushed

Dingalan, Aurora - In wake of the extensive damage caused by the recent succession of typhoons in Luzon, environmentalists have called for a shift from wood and wood products.

They say that the demand for wood is the main reason for logging activities that have depleted much of the country’s forests.

In the Philippines and elsewhere, wood is sought after for its warm, homey look and its flexibility. In recent years, however, demand for wood has outstripped supply, causing prices to soar and making it an even more coveted building material.

This has caused rampant illegal logging in many areas.

As recent events showed, the unabated demand for wood, coupled with wanton large-scale tree cutting, exacts a heavy price, environmentalists said.

Because of this situation, a movement for protection of the environment has resulted in, among others, the development of products that approximate—if not surpass—the qualities of wood.

These products include the fiber cement board, a breakthrough building material developed by James Hardie in 1980.

HardiFlex cement boards are made of a combination of cement, sand and cellulose fibers. The cellulose fibers are imported from sustainably-managed, commercial plantations that operate on a renewal-resource basis, with fresh re-plantings after harvesting.

The James Hardie fiber cement boards in the form of boards and planks are said to be resistant to fire, water and termites, easy to install, and low-maintenance. Utilizing durable alternative building materials will assure one of a durable, long-lasting home. Aside from that, doing so will help ease the strain on the country’s resources and help prevent a repeat of the landslides and “flash floods” that killed thousands of people and destroyed millions of pesos worth of crops and property.